Both men would go on to revolutionize the market for antiseptic oral hygiene in the United States. Joseph Joshua Lawrence, a surgeon and Robert Johnson a pharmacist. Among those in attendance, that day was Dr. In one of his attempts to enlighten US surgeons, Lister made a presentation at the Philadelphia Exposition in 1876. While Lister would eventually go on to become regarded as the father of antiseptic surgery it would take many years for the profession of medicine to fully accept his ideas, this was especially true in the United States. " Lister went on to explain in detail his methodology of first attempting to destroy microorganisms (referred to as germs) that may have been introduced into the wound at the time of injury as well as postoperatively. He stated that the chemicals " …appear to exercise a peculiarly destructive influence upon low forms of life, and hence is the most powerful antiseptic with which we are presently acquainted. Joseph Lister explained his principle of the germ theory and the use of carbolic acid.
In a paper presented to the surgical section of the British Medical Association in Dublin on August 9 th, 1867 physician and surgeon Dr. Even more astounding is how the Lambert Pharmaceutical Company created a condition more than they created a product. Having its roots in the development of antiseptic surgery its success as a " health " product is an early example of a pharmaceutical company utilizing direct to consumer advertising. Its history is both a study of medicine and marketing that involves a long list of participants. While the product Listerine has become ubiquitous with bad breath, this wasn't always the case.
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